AI-DRIVEN GROWTH LEADER
Building scalable growth systems, now powered by agentic AI.
I don't chase tactics — I build engines. Growth problems turned into compounding systems, across consumer, enterprise, and product-led motions.
I build growth engines — not campaigns. Acquisition, activation, retention, monetization, and self-serve: connected systems designed to compound.
Equally at home in B2C and B2B, I operate at the intersection of product, data, sales, and lifecycle — driving outcomes, not just activities.
Analytical by nature, but obsessed with leverage. Experimentation programs, personalization systems, and operating models that help teams learn faster.
I use agentic workflows and LLM-driven automation as force multipliers — faster experimentation cycles, richer personalization at scale, growth infrastructure that learns.
Things that compound: systems, teams, and ways of working that continue to create value long after the initial effort.
Available for focused engagements where clarity, sequencing, and execution actually matter.
Joined Coursera pre-IPO at $140M in revenue. Part of the team that scaled it to $750M and a NYSE listing.
Led on-platform growth across consumer and enterprise, scaling the company from $140M to $750M in revenue through IPO and beyond.
Built the performance marketing function from 0→1, owning paid, lifecycle, and growth across a real estate investment platform.
Co-managed a private equity fund for strategic investments in early-stage consumer, media, and technology companies.
Master in Integrated Marketing
Concentration in Digital Marketing and Analytics
Bachelor of Business Administration
Finalist, L'Oreal Brandstorm National Marketing Contest 2009
I treat learning as a competitive advantage — from growth frameworks to analytics platforms to AI tools.
The platforms I've built growth systems on — from experimentation and lifecycle to ABM and attribution.
Sebastian was a leader from forming data-driven hypotheses through to analyzing experiment results. His marketing knowledge and data-driven mentality made him a data team's dream collaborator.
Growth strategy, agentic marketing, and scaling organizations that learn.
Agentic AI for CRO won't replace judgment, but it collapses the cycle time and the busywork. Here's where agents actually fit, and where they quietly go wrong.
How I run experiments now that AI is in the loop: a hypothesis-first ai marketing experimentation framework, with the guardrails that keep it honest.
The growth marketing career AI skills that compound are not the ones most people are chasing. Here's what's quietly becoming worthless, and what's becoming priceless.