Ideas on Growth, AI, and Building Systems That Scale
Field notes from building growth engines — how I run experiments, build with AI, and think about the work. Opinions over playbooks. Specifics over abstractions.
How Agentic AI Changes the Way CRO Gets Done
Agentic AI for CRO won't replace judgment, but it collapses the cycle time and the busywork. Here's where agents actually fit, and where they quietly go wrong.
An AI Marketing Experimentation Framework That Actually Ships
How I run experiments now that AI is in the loop: a hypothesis-first ai marketing experimentation framework, with the guardrails that keep it honest.
The Growth Marketing Skills That Actually Matter in the AI Era
The growth marketing career AI skills that compound are not the ones most people are chasing. Here's what's quietly becoming worthless, and what's becoming priceless.
How I Build Marketing Systems With AI Tools (A Real Walkthrough)
A real build log for building marketing systems with AI tools: the stages, the tools at each one, where humans stay in the loop, and what broke first.
Personalization at Scale in B2B: What I Actually Did
How I built an account-based personalization system from zero and hit a 7x ABM conversion rate. A case study on personalization at scale in B2B marketing.
AI Isn't Replacing Marketers. It's Exposing the Ones Who Were Coasting.
The panic about AI replacing marketing jobs has it backwards. AI doesn't eat marketers; it eats the busywork some of them were hiding behind. Here's who actually wins.